What Goes into Creating an Effective Website Page
Landing pages are a critical component to any successful website. You could have an amazing product and service, but if the landing page is not optimized for conversion, you will never get those potential customers to convert to become paying customers. In this article we’ll take a look at how to create effective landing pages that will improve your conversion rates and build your business!
The first thing to consider when thinking about creating effective landing pages is to think about the customer. All of your efforts should be focused on what you know about them, and how they will search for your product or service.
When it comes to keywords, try using Google’s keyword planner tool. This free resource provides some insight into which words are most searched by potential customers in order to find products like yours. Using this information, create an optimized list of keywords that indicate what your business does and make sure those words appear throughout all aspects of the page (title tags, headers etc.) as well as within any content written on the page.
Next up we’ll talk about providing value! When writing copy for a website there are three words that should always be completed: who, what and why. Who are you? What is your product or service? Why will the customer benefit from this purchase?
Don’t forget about social proof. Providing testimonials from previous customers can go a long way in increasing conversion rates on landing pages. If possible include video testimonials with real people sharing their experience which can help to build trust in potential new customers. Last but not least make sure you have an effective call-to-action (CTA) button! The CTA should indicate where the visitor is going next; whether it’s ordering a free trial of your product, signing up for an email newsletter etc.